Studio head Joe Mulholland promises his dying producer and mentor, Saul Gritz, to adapt a popular sex manual into a film, despite his better judgment. Unable to figure out how to turn the nonfiction book into a narrative movie, Mulholland enlists the services of Herb Dorman, a screenwriter of popular romantic films with a bad marriage, and volatile director Sid Spokane to help him create a movie.
Cast
Walter Matthau
Joe Mulholland
Charles Grodin
Herb Derman
Vincent Gardenia
Saul Gritz
Tyne Daly
Nancy Derman
Bill Macy
Sid Spokane
Gilda Radner
Livia Machado
Earl Boen
Marshall
Michael Lerner
Arnie
Joe Mantell
Larry
William Prince
Louis Martin
Nita Talbot
Dorothy
Sandy Ward
Doctor
Judah Katz
Freddie
Peter Marc Jacobson
Robin
Sam Anderson
Ray Berg
Frances Bay
Betty Gritz
Luana Anders
Violette
Gene Dynarski
Board Member
David Tress
Board Member
Eugene Elman
Other Executive
Philip Sterling
Other Executive
Dick Yarmy
Other Executive
Stanley Lawrence
Man at Dedication
Leslie Bee
Secretary
Clair E. Leucart
Truck Driver
Victoria Bolker
Nurse
Steve Martin
Fabio Longio
Penny Marshall
Reva
Crew
William Asher
Director, Producer
Charles Grodin
Writer, Producer
Tom Benko
Editor
Robbie Greenberg
Director of Photography
Jean Higgins
Associate Producer
Dennis Hennessy
Co-Producer
Richard Carrothers
Co-Producer
Alfred Angelo
Costume Design
Mitzie Welch
Music
Ken Welch
Music
Janice Flating
Set Decoration
Donald Lee Harris
Art Direction
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