As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Cast
Crew
Jeff Charatz
Smoke Artist
Jen Gados
Additional Visual Effects
Justin Winkler
Additional Visual Effects
Marsie Jacober Wallach
Director, Producer
Pete Jannotta
Colorist
Stella Knypstra
Production Assistant
Matthew Wallach
Production Assistant
Rees Candee
Camera Operator
Dan Walsh
Post Production Producer
Todd Freese
Post Production Supervisor
Rick Thompson
VFX Artist
Dick Boyell
Music
Dean George
Additional Effects Development