
Sid Gibson is a soap powder salesman who decides what he really needs is TV advertising. The problem is, he's absolutely broke. He calls upon his friend Arthur Ashton, who arranges to sneak a plug for Sid's suds into a live TV spectacular. The public goes bananas for the product but to maintain sales Sid and Arthur must arrange for ever more outrageous plugs on TV shows. The Ascots races, the Edinburgh Military Tattoo - no show is safe.
Cast

Arthur Askey
Arthur Ashton

Sidney James
Sid Gibson

Dermot Walsh
Martin Russell

Olga Lindo
Mrs. Burgess

Clive Morton
National TV Director General
George Margo
Assistant

Lionel Murton
Commercial TV Director

Bernard Cribbins
Jack

Kenneth Connor
Anxious Husband

Sally Barnes
Sally

Leigh Madison
Diana

Bruce Seton
Supt. James

Tom Gill
Mr. Langtree

Richard Caldicot
Assistant Director General

David Nettheim
Professor

Sabrina
Herself

Tommy Trinder
Himself

Barbara Windsor
Telephone Operator (uncredited)

Sam Kydd
Robber (uncredited)
Dickie Henderson
Himself
Crew
Lance Comfort
Director
Peter Blackmore
Screenplay
Jack Francis
Story
Peter Pitt
Editor
Arthur Grant
Director of Photography
John Baxter
Producer
Barbara K. Emary
Associate Producer

Desmond Davis
Camera Operator
Dulcie Midwinter
Wardrobe Supervisor

Stanley Black
Original Music Composer
Yvonne Richards
Continuity
Clive Midwinter
Production Manager
Denis Wreford
Art Direction
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